What things actually cost in India
Directional ranges for ad costs, SEO timelines and build budgets — so you can sanity-check whether you're being quoted fairly, by us or by anyone else.
How to read this page. These are directional ranges for the Indian market, compiled from publicly reported platform benchmarks and the spread we see across accounts we manage. They are not a proprietary dataset and not a promise — your numbers depend on your offer, geography, seasonality and how well your tracking is set up. Use them to sanity-check whether your account is roughly in the right postcode, not as a target.
Google Ads Search — India
Cost per click, click-through rate, conversion rate and cost per lead by industry.
| Industry | Avg. CPC | CTR | Conv. rate | Cost per lead |
|---|---|---|---|---|
| Real Estate | ₹25 – ₹90 | 2 – 4% | 2 – 5% | ₹800 – ₹3,500 |
| E-commerce & D2C | ₹8 – ₹35 | 3 – 6% | 1.5 – 4% | ₹250 – ₹900 |
| Travel & Hospitality | ₹12 – ₹45 | 3 – 6% | 2 – 5% | ₹400 – ₹1,500 |
| Education & EdTech | ₹20 – ₹80 | 3 – 7% | 3 – 8% | ₹350 – ₹1,800 |
| Healthcare | ₹15 – ₹60 | 3 – 6% | 4 – 9% | ₹300 – ₹1,200 |
| Manufacturing & B2B | ₹30 – ₹120 | 2 – 4% | 2 – 5% | ₹1,200 – ₹5,000 |
| Professional Services | ₹25 – ₹100 | 2 – 5% | 3 – 7% | ₹700 – ₹3,000 |
Facebook & Instagram — India
Meta prices on impressions, so CPM is the honest comparison point rather than CPC.
| Industry | CPM | CTR | Conv. rate | Cost per lead |
|---|---|---|---|---|
| Real Estate | ₹120 – ₹350 | 0.8 – 2% | 3 – 8% | ₹150 – ₹800 |
| E-commerce & D2C | ₹150 – ₹450 | 1 – 2.5% | 1 – 3% | ₹200 – ₹700 |
| Travel & Hospitality | ₹130 – ₹380 | 1 – 2.5% | 2 – 5% | ₹250 – ₹1,000 |
| Education & EdTech | ₹140 – ₹400 | 1 – 3% | 4 – 10% | ₹120 – ₹600 |
| Healthcare | ₹110 – ₹320 | 0.8 – 2% | 3 – 7% | ₹180 – ₹700 |
| Manufacturing & B2B | ₹180 – ₹500 | 0.6 – 1.5% | 1 – 3% | ₹600 – ₹2,500 |
How long SEO actually takes
The question every client asks, answered honestly rather than optimistically.
| Milestone | New domain | Established domain | Notes |
|---|---|---|---|
| Technical fixes reflected in Search Console | 2 – 6 weeks | 1 – 4 weeks | Depends on crawl frequency, which itself depends on existing authority. |
| First meaningful long-tail rankings | 3 – 6 months | 1 – 3 months | Low-competition, high-intent terms move first. This is where early wins come from. |
| Competitive commercial keywords on page one | 8 – 18 months | 4 – 10 months | Anyone promising this in 90 days for a competitive term is guessing or lying. |
| Local map-pack presence | 1 – 4 months | 2 – 8 weeks | Usually the fastest SEO win available, and the most under-used. |
| Organic becomes a primary revenue channel | 12 – 24 months | 6 – 12 months | Assumes sustained content and link investment, not a one-off sprint. |
What builds really cost
Market ranges, not our rate card. Our own published prices are on the pricing page.
| Project | Typical range | Timeline | What drives the number |
|---|---|---|---|
| Brochure website (5–10 pages) | ₹40,000 – ₹1,50,000 | 2 – 5 weeks | Below ₹40,000 you're almost always getting a template with the logo swapped. |
| Marketing site with CMS (15–30 pages) | ₹1,50,000 – ₹5,00,000 | 5 – 10 weeks | The range widens with custom design and programmatic SEO templates. |
| E-commerce store | ₹1,00,000 – ₹8,00,000 | 4 – 14 weeks | Shopify sits at the low end; custom builds with ERP integration at the high end. |
| Mobile app (cross-platform MVP) | ₹4,00,000 – ₹20,00,000 | 10 – 24 weeks | Backend complexity, not screen count, drives this number. |
| Custom ERP | ₹5,00,000 – ₹40,00,000+ | 12 – 40 weeks | Scales with module count and how many legacy systems must be integrated. |
| Multi-vendor marketplace | ₹8,00,000 – ₹50,00,000+ | 16 – 40 weeks | Payments, payouts and dispute handling are what drive cost, not the catalogue. |
Reading the numbers
These are directional ranges for the Indian market, compiled from publicly reported platform benchmarks and the spread we see across accounts we manage. They are not a proprietary dataset and not a promise — your numbers depend on your offer, geography, seasonality and how well your tracking is set up. Use them to sanity-check whether your account is roughly in the right postcode, not as a target.
Not necessarily — but it's worth investigating. The three most common causes are broken or double-counted conversion tracking, a missing negative-keyword list, and a landing page that doesn't match the ad. All three are fixable, and all three are things our free audit checks.
Check what's being counted as a lead before celebrating. Unusually cheap leads usually mean the conversion is firing on something trivial — a page view, a scroll — or the traffic is low-intent and won't close. Cheap leads that never convert cost more than expensive ones that do.
Because they honestly are that wide. A Google Ads click in Bhopal and the same click in Mumbai can differ by 4X, and lead quality varies more than cost does. A narrow, precise-looking benchmark would be a more confident number, not a more accurate one.
No. These are India-specific. UAE, Canadian and UK costs run substantially higher — typically 3–8X on paid media — though deal values usually rise to match. Ask us for the relevant ranges for those markets.
Want to know where your account actually sits?
Our free audit compares your real numbers against these ranges and tells you what's driving the gap.