Free tool
ROAS Calculator
See whether your advertising is actually making money. Enter your numbers for an instant read on ROAS, ACOS, break-even and profit.
5.00×
ROAS
20.0%
ACOS
2.50×
Break-even ROAS
₹20,000
Est. profit
You keep ₹20,000 after ad spend. Aim to stay above your break-even ROAS of 2.50×.
What is ROAS?
Return on ad spend (ROAS) is revenue generated for every ₹1 spent on advertising. A 4× ROAS means ₹4 back for every ₹1 spent. Compare it to your break-even ROAS — set by your profit margin — to know whether a campaign is genuinely profitable, not just generating sales.
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