Free tool
UTM Link Builder
Tag your campaign URLs the right way so every click is attributed correctly in Google Analytics. Fill in the fields and copy your link.
Your tagged URL
https://example.com/landing?utm_source=google&utm_medium=cpc&utm_campaign=summer_sale
UTM tags let Google Analytics attribute traffic to the exact campaign, source and medium.
Why use UTM parameters?
UTM parameters are tags added to a URL that tell analytics tools exactly where your traffic came from — the source, medium and campaign. Use them consistently and you'll finally know which channels, ads and posts actually drive results, instead of guessing.
Want proper tracking set up?
We'll wire up analytics, conversion tracking and dashboards so you can trust your numbers.