Meta Ads for Healthcare
Meta restricts health-related targeting and personal-attribute copy tightly, so the usual playbook doesn't apply. Campaigns that work here lead with education and credibility rather than condition-targeting, which is both compliant and, in practice, more persuasive.
How we run this for healthcare
Educational creative that stays clear of personal-attribute policy violations
Credibility-led angles — doctors, facilities, credentials — over promise-led claims
Local awareness and geo-radius campaigns rather than restricted health interest targeting
What healthcare businesses usually come to us with
- Local competition
- Trust & compliance
- Appointment no-shows
What this delivers
- Scroll-stopping creative
- Lower CAC
- Scalable funnels
Everything in meta ads
Creative that converts
Thumb-stopping video and static built to sell.
Audience strategy
Prospecting and retargeting funnels that compound.
CAPI tracking
Server-side tracking to beat iOS signal loss.
Scale safely
Structured testing to scale winners without waste.
Meta Ads for other sectors
Common questions
Meta restricts health-related targeting and personal-attribute copy tightly, so the usual playbook doesn't apply. Campaigns that work here lead with education and credibility rather than condition-targeting, which is both compliant and, in practice, more persuasive.
We optimise to cost per booked appointment. It's the number that survives contact with your P&L — unlike impressions, clicks or raw lead count, which can all rise while the business gets no better off.
Yes — healthcare is one of the six verticals we work in regularly. On the first call we'll be straight with you about where our experience is deep and where it isn't, rather than claiming expertise across every sector.
We publish real starting numbers on our pricing page rather than hiding behind "it depends". After a free strategy call you get a fixed-scope proposal — no hourly billing, no surprises.
You do. Ad accounts, analytics, code, creative and domains are yours from day one and stay yours. We build inside your accounts, not ours.
Meta Ads for healthcare — let's talk.
Book a free strategy call. We'll look at what you're running today and show you where cost per booked appointment is leaking.