Meta Ads for E-commerce & D2C
Meta is a creative-testing business wearing a media-buying costume. Once tracking is sound, the account's ceiling is set almost entirely by how many genuinely different creative angles you can put into the auction each month.
How we run this for e-commerce & d2c
Conversions API alongside the pixel — browser-only tracking loses a material share of signal
A structured creative pipeline: new hooks weekly, not the same three ads all quarter
Broad targeting with creative doing the segmentation, which is how the algorithm now works best
What e-commerce & d2c businesses usually come to us with
- Rising ad costs
- Low repeat rate
- Cart abandonment
What this delivers
- Scroll-stopping creative
- Lower CAC
- Scalable funnels
Everything in meta ads
Creative that converts
Thumb-stopping video and static built to sell.
Audience strategy
Prospecting and retargeting funnels that compound.
CAPI tracking
Server-side tracking to beat iOS signal loss.
Scale safely
Structured testing to scale winners without waste.
Meta Ads for other sectors
Common questions
Meta is a creative-testing business wearing a media-buying costume. Once tracking is sound, the account's ceiling is set almost entirely by how many genuinely different creative angles you can put into the auction each month.
We optimise to blended MER across channels. It's the number that survives contact with your P&L — unlike impressions, clicks or raw lead count, which can all rise while the business gets no better off.
Yes — e-commerce & d2c is one of the six verticals we work in regularly. On the first call we'll be straight with you about where our experience is deep and where it isn't, rather than claiming expertise across every sector.
We publish real starting numbers on our pricing page rather than hiding behind "it depends". After a free strategy call you get a fixed-scope proposal — no hourly billing, no surprises.
You do. Ad accounts, analytics, code, creative and domains are yours from day one and stay yours. We build inside your accounts, not ours.
Meta Ads for e-commerce & d2c — let's talk.
Book a free strategy call. We'll look at what you're running today and show you where blended MER across channels is leaking.