Google Ads for E-commerce & D2C
Shopping and Performance Max will happily spend your budget on cheap conversions that lose money once COD returns and shipping are counted. Feeding real margin data back into bidding — not gross revenue — is what separates a profitable D2C account from a busy one.
How we run this for e-commerce & d2c
Margin-aware feed values so bidding optimises to profit, not top-line revenue
COD return rate factored into target ROAS — ignoring it flatters every report
Product-level segmentation so hero SKUs and long-tail SKUs stop competing for the same budget
What e-commerce & d2c businesses usually come to us with
- Rising ad costs
- Low repeat rate
- Cart abandonment
What this delivers
- Lower cost per lead
- Higher ROAS
- Transparent reporting
Everything in google ads
Full-funnel strategy
Search, PMax, Shopping and YouTube working together.
Conversion tracking
Accurate tracking so we optimise to revenue, not clicks.
Continuous optimisation
Bids, keywords and creatives tuned weekly.
Clear reporting
Dashboards that show exactly where your money goes.
Google Ads for other sectors
Common questions
Shopping and Performance Max will happily spend your budget on cheap conversions that lose money once COD returns and shipping are counted. Feeding real margin data back into bidding — not gross revenue — is what separates a profitable D2C account from a busy one.
We optimise to contribution margin per rupee of ad spend. It's the number that survives contact with your P&L — unlike impressions, clicks or raw lead count, which can all rise while the business gets no better off.
Yes — e-commerce & d2c is one of the six verticals we work in regularly. On the first call we'll be straight with you about where our experience is deep and where it isn't, rather than claiming expertise across every sector.
We publish real starting numbers on our pricing page rather than hiding behind "it depends". After a free strategy call you get a fixed-scope proposal — no hourly billing, no surprises.
You do. Ad accounts, analytics, code, creative and domains are yours from day one and stay yours. We build inside your accounts, not ours.
Google Ads for e-commerce & d2c — let's talk.
Book a free strategy call. We'll look at what you're running today and show you where contribution margin per rupee of ad spend is leaking.