Google Ads for Manufacturing & B2B
B2B manufacturing search volume is small and highly technical, which makes broad match actively dangerous. Precision beats reach: a hundred right clicks a month will out-earn ten thousand wrong ones, and the sales cycle is long enough that offline conversion tracking is mandatory.
How we run this for manufacturing & b2b
Exact and phrase match on technical terms; broad match burns budget on students and job-seekers
Offline conversion import so closed deals — not form fills — train the bidding
Separate campaigns for spec-led searches versus supplier-discovery searches
What manufacturing & b2b businesses usually come to us with
- Long sales cycles
- Legacy systems
- Few qualified leads
What this delivers
- Lower cost per lead
- Higher ROAS
- Transparent reporting
Everything in google ads
Full-funnel strategy
Search, PMax, Shopping and YouTube working together.
Conversion tracking
Accurate tracking so we optimise to revenue, not clicks.
Continuous optimisation
Bids, keywords and creatives tuned weekly.
Clear reporting
Dashboards that show exactly where your money goes.
Google Ads for other sectors
Common questions
B2B manufacturing search volume is small and highly technical, which makes broad match actively dangerous. Precision beats reach: a hundred right clicks a month will out-earn ten thousand wrong ones, and the sales cycle is long enough that offline conversion tracking is mandatory.
We optimise to cost per qualified RFQ. It's the number that survives contact with your P&L — unlike impressions, clicks or raw lead count, which can all rise while the business gets no better off.
Yes — manufacturing & b2b is one of the six verticals we work in regularly. On the first call we'll be straight with you about where our experience is deep and where it isn't, rather than claiming expertise across every sector.
We publish real starting numbers on our pricing page rather than hiding behind "it depends". After a free strategy call you get a fixed-scope proposal — no hourly billing, no surprises.
You do. Ad accounts, analytics, code, creative and domains are yours from day one and stay yours. We build inside your accounts, not ours.
Google Ads for manufacturing & b2b — let's talk.
Book a free strategy call. We'll look at what you're running today and show you where cost per qualified RFQ is leaking.