Google Ads for Travel & Hospitality
You're bidding against OTAs with far deeper pockets on your own brand terms. Winning means conceding the generic head terms and dominating brand plus long-tail intent, where your direct-booking margin advantage actually shows up.
How we run this for travel & hospitality
Defend brand terms — an OTA taking your brand click costs you the full commission
Long-tail property and experience terms the OTAs don't bother to bid on
Budget pacing built around real booking windows and season, not flat monthly spend
What travel & hospitality businesses usually come to us with
- OTA dependence
- Seasonal demand
- Thin margins
What this delivers
- Lower cost per lead
- Higher ROAS
- Transparent reporting
Everything in google ads
Full-funnel strategy
Search, PMax, Shopping and YouTube working together.
Conversion tracking
Accurate tracking so we optimise to revenue, not clicks.
Continuous optimisation
Bids, keywords and creatives tuned weekly.
Clear reporting
Dashboards that show exactly where your money goes.
Google Ads for other sectors
Common questions
You're bidding against OTAs with far deeper pockets on your own brand terms. Winning means conceding the generic head terms and dominating brand plus long-tail intent, where your direct-booking margin advantage actually shows up.
We optimise to cost per direct booking. It's the number that survives contact with your P&L — unlike impressions, clicks or raw lead count, which can all rise while the business gets no better off.
Yes — travel & hospitality is one of the six verticals we work in regularly. On the first call we'll be straight with you about where our experience is deep and where it isn't, rather than claiming expertise across every sector.
We publish real starting numbers on our pricing page rather than hiding behind "it depends". After a free strategy call you get a fixed-scope proposal — no hourly billing, no surprises.
You do. Ad accounts, analytics, code, creative and domains are yours from day one and stay yours. We build inside your accounts, not ours.
Google Ads for travel & hospitality — let's talk.
Book a free strategy call. We'll look at what you're running today and show you where cost per direct booking is leaking.