Google Ads for Education & EdTech
Education has long consideration cycles, so last-click reporting badly under-credits the campaigns doing the actual work. Without a view of the full path, accounts get optimised toward whatever closed last and the top of the funnel quietly starves.
How we run this for education & edtech
Full-path measurement so early-stage research campaigns keep their credit
Separate campaigns per course and intake, because urgency differs sharply across them
Lead scoring at the form so counsellors call the enquiries most likely to enrol first
What education & edtech businesses usually come to us with
- High CAC
- Long decision cycles
- Trust building
What this delivers
- Lower cost per lead
- Higher ROAS
- Transparent reporting
Everything in google ads
Full-funnel strategy
Search, PMax, Shopping and YouTube working together.
Conversion tracking
Accurate tracking so we optimise to revenue, not clicks.
Continuous optimisation
Bids, keywords and creatives tuned weekly.
Clear reporting
Dashboards that show exactly where your money goes.
Google Ads for other sectors
Common questions
Education has long consideration cycles, so last-click reporting badly under-credits the campaigns doing the actual work. Without a view of the full path, accounts get optimised toward whatever closed last and the top of the funnel quietly starves.
We optimise to cost per enrolment, not cost per enquiry. It's the number that survives contact with your P&L — unlike impressions, clicks or raw lead count, which can all rise while the business gets no better off.
Yes — education & edtech is one of the six verticals we work in regularly. On the first call we'll be straight with you about where our experience is deep and where it isn't, rather than claiming expertise across every sector.
We publish real starting numbers on our pricing page rather than hiding behind "it depends". After a free strategy call you get a fixed-scope proposal — no hourly billing, no surprises.
You do. Ad accounts, analytics, code, creative and domains are yours from day one and stay yours. We build inside your accounts, not ours.
Google Ads for education & edtech — let's talk.
Book a free strategy call. We'll look at what you're running today and show you where cost per enrolment, not cost per enquiry is leaking.