Google Ads for Real Estate
Real estate is one of the most expensive auctions in India and one of the worst for lead quality — brokers, job-seekers and casual browsers all click the same ads. The money is made on the negative-keyword list and lead qualification, not on bidding harder.
How we run this for real estate
Aggressive negative lists to strip broker, rental and job-seeker traffic from buyer campaigns
Project-level campaigns matched to project-level landing pages, never a generic homepage
Optimise to booked site visits, not form fills — the two diverge badly in this vertical
What real estate businesses usually come to us with
- Low-quality leads
- High cost per site visit
- Weak local visibility
What this delivers
- Lower cost per lead
- Higher ROAS
- Transparent reporting
Everything in google ads
Full-funnel strategy
Search, PMax, Shopping and YouTube working together.
Conversion tracking
Accurate tracking so we optimise to revenue, not clicks.
Continuous optimisation
Bids, keywords and creatives tuned weekly.
Clear reporting
Dashboards that show exactly where your money goes.
Google Ads for other sectors
Common questions
Real estate is one of the most expensive auctions in India and one of the worst for lead quality — brokers, job-seekers and casual browsers all click the same ads. The money is made on the negative-keyword list and lead qualification, not on bidding harder.
We optimise to cost per booked site visit. It's the number that survives contact with your P&L — unlike impressions, clicks or raw lead count, which can all rise while the business gets no better off.
Yes — real estate is one of the six verticals we work in regularly. On the first call we'll be straight with you about where our experience is deep and where it isn't, rather than claiming expertise across every sector.
We publish real starting numbers on our pricing page rather than hiding behind "it depends". After a free strategy call you get a fixed-scope proposal — no hourly billing, no surprises.
You do. Ad accounts, analytics, code, creative and domains are yours from day one and stay yours. We build inside your accounts, not ours.
Google Ads for real estate — let's talk.
Book a free strategy call. We'll look at what you're running today and show you where cost per booked site visit is leaking.