Meta Ads for Education & EdTech
In Indian education the person clicking and the person paying are frequently different people. Creative that speaks only to the student ignores the parent who signs the cheque — and that mismatch is the most common reason education accounts underperform.
How we run this for education & edtech
Parallel creative tracks addressing the student and the parent separately
Lead magnets — sample classes, syllabus, counselling calls — instead of a cold 'apply now'
Intake-driven pacing, because demand spikes hard around admissions windows
What education & edtech businesses usually come to us with
- High CAC
- Long decision cycles
- Trust building
What this delivers
- Scroll-stopping creative
- Lower CAC
- Scalable funnels
Everything in meta ads
Creative that converts
Thumb-stopping video and static built to sell.
Audience strategy
Prospecting and retargeting funnels that compound.
CAPI tracking
Server-side tracking to beat iOS signal loss.
Scale safely
Structured testing to scale winners without waste.
Meta Ads for other sectors
Common questions
In Indian education the person clicking and the person paying are frequently different people. Creative that speaks only to the student ignores the parent who signs the cheque — and that mismatch is the most common reason education accounts underperform.
We optimise to cost per enrolment. It's the number that survives contact with your P&L — unlike impressions, clicks or raw lead count, which can all rise while the business gets no better off.
Yes — education & edtech is one of the six verticals we work in regularly. On the first call we'll be straight with you about where our experience is deep and where it isn't, rather than claiming expertise across every sector.
We publish real starting numbers on our pricing page rather than hiding behind "it depends". After a free strategy call you get a fixed-scope proposal — no hourly billing, no surprises.
You do. Ad accounts, analytics, code, creative and domains are yours from day one and stay yours. We build inside your accounts, not ours.
Meta Ads for education & edtech — let's talk.
Book a free strategy call. We'll look at what you're running today and show you where cost per enrolment is leaking.